Do you know the Beauregard mountain pasture? This old mountain farm, made famous by the Milka advertising and its emblematic slogan “and the marmot, she puts the chocolate in the aluminum foil”, is being transformed this summer into a new place of entertainment and culture. Nestled at more than 1400 meters above sea level, the alpine pasture presents from July 9 to August 30, 2024 the exhibition “Les herbiers Imaginaires” by the artist Geneviève Blanchard, as well as an exceptional program on the theme of nature and the mountain flora which will delight young and old. An ideal summer event for the whole family and a perfect opportunity to raise awareness of plant biodiversity while having fun, in the heart of an unforgettable natural setting.

Built in 1885, the Beauregard alpine pasture regained all its splendor between 2017 and 2020 thanks to restoration work carried out by local artisans, respecting traditional techniques. To get there, take the path to the right of the restaurant The Cuchet Terraces since Cuchet car park, and enjoy a pleasant 15 to 25 minute walk.

Getting to the Beauregard mountain pasture

Opening hours of the Beauregard alpine pasture

Opening hours from July 09 to July 30, 2024
Tuesday Open from 10:30 a.m. to 17 p.m.
Wednesday Open from 10:30 a.m. to 17 p.m.
Thursday Open from 10:30 a.m. to 17 p.m.
Friday Open from 10:30 a.m. to 17 p.m.
Sunday Open from 10:30 a.m. to 17 p.m.

The summer program at the Beauregard mountain pasture

“Imaginary herbaria” by Geneviève Blanchard

Fascinated by their diversity and beauty, Geneviève Blanchard has always created herbaria of mountain flowers. She draws them from life, during her excursions on the mountain paths. Using various engraving techniques, she transforms these drawings into prints, then composes “imaginary herbariums”, to which she adds color and poetry.

To reveal her work, Geneviève Blanchard chooses emblematic sites of the Alps, in order to fully capture the essence of these majestic landscapes and their unique atmosphere. It is also based on the chosen site that the artist finalizes his work, through direct observation of the surrounding flora. This summer, don't miss out on discovering his creations with free access to the Beauregard mountain pasture, in the form of around ten herbariums, unique in their kind.

Who is behind the work?

Geneviève Blanchard, based in Lyon, has practiced drawing, painting and sculpture since her childhood. Trained for 15 years with the cubist painters Paul Regny and Andrée Le Coultre, she then studied history and taught before specializing in adult education.


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